We believe that better balance will be at the heart of achieving sustainable profits in this next phase of our economy. Unfortunately too many businesses have been anything but balanced in recent years with an overwhelming emphasis on short-term profits rather than long-term value creation. Rational decision-making has often ruled, ignoring emotional wisdom and common sense. In general, business seems widely considered to be prospering at the expense of the broader community. We choose to value equally both economic profit and making a positive impact on the world.